The brief was to design a new visual identity for the award winning company, Sam Collins Media, owned and solely operated by Sam Collins. A custom made monogram and variations were designed to reflect Sam's professionalism and his personal investment into each of his projects. Three colourways were provided - black, white and deep red. 

 

The simplicity and adaptability of the monogram and its variations allows Sam to apply it to a wide range of collateral as he chooses. Three versions of the front side of the business cards were also designed to allow for a wider reach of clientele.